CASE STUDY | DIGITAL MARKETING

AVOCADO GRILL’S: EMAIL MARKETING

Breaking Benchmarks: Avocado Grill’s Email Strategy Increased Opens by 210%

CLIENT

Avocado Grill

INITIATIVE

Breaking Benchmarks: Avocado Grill’s Email Strategy Increased Opens by 210%

INDUSTRY

Restaurant

date

Q1 2025

OBJECTIVE

Avocado Grill sought to reverse a decline in email engagement metrics and maximize the impact of their campaigns. Despite a sizable subscriber base, open and click-through rates lagged behind the restaurant industry benchmarks. The goal was to refresh their email marketing strategy, reconnect with their audience, and increase engagement to drive reservations and orders.

Flyer for Avocado Grill featuring brunch promotion. Includes a logo, images of people dining and enjoying live music, a plate with eggs benedict, and a glass of wine. Text promotes "Brunch, Dance, Repeat Every Sunday" with a call to action to view menu and reserve.
Promotional flyer for Avocado Grill featuring Thanksgiving Feast on November 28, 1-9 pm, with dishes like Roasted Pumpkin Soup and Traditional Turkey Dinner. Also highlights World Vegan Month in November, showcasing vegan dishes. Includes images of the restaurant's interior and vegan food, with options to view the menu or reserve.
Flyer for Avocado Grill's 10th anniversary celebration featuring a Chef Dinner on October 25 and a Never-Ending Party on October 27. The event includes special dishes by chefs Aaron Black, Naya Manali, Jose Mercado, and Julien Gremaud, along with DJ performances. RSVP is required.

APPROACH

Audience Audit + List Optimization:

  • Conducted a thorough audit of the subscriber list to identify inactive users.

  • Removed unengaged subscribers to improve deliverability and overall engagement quality.

Content Redesign + Personalization:

  • Revamped email templates to ensure a visually engaging, mobile-friendly design.

  • Focused on compelling subject lines and clear Call to Action (CTA) to drive interaction.

Strategic Campaign Execution:

  • Introduced drip campaigns to deliver emails in smaller, targeted batches.

  • Conducted A/B testing for subject lines and send times.

Data Analysis + Continuous Improvement:

  • Monitored performance metrics in real-time to measure the success of implemented strategies.

  • Continuously leveraged engagement data to refine email frequency, content strategy, and sustain long-term campaign improvements.

RESULTS

Open Rate: Increased from 22.9% to 70.9% (+209.6%), exceeding the industry average of 40.03%.

22.9% > 70.9%

Open Rate

+ 209.6%

Bar chart showing email open rate percentages: Before at 22.9%, After at 70.9%, and Industry Average at 40.3%. Includes a legend with colors for Before, After, and Industry Average categories.

Open Rate Increase

Click Through Rate: Increased from 0.6% to 2.9% (+383.3%), outperforming the industry average of 1.58%.

0.6% > 2.9%

Click Through Rate

+ 383.3%

Bar chart comparing click-through rates: 'Before' at 0.6%, 'After' at 2.9%, and 'Industry Average' at 1.58%.

Click Through Rate Increase

key takeaways

  • Quality Over Quantity

    A smaller, engaged audience outperformed a larger, inactive subscriber base.

  • Design Matters

    Mobile-friendly emails with clear CTAs drove higher engagement.

  • Testing Fuels Success

    Data-driven optimizations ensured sustained performance improvements.

An assortment of gourmet dishes on a wooden table, including a fish dish with sauce and a lemon slice, tacos with garnishes, a bowl of guacamole, and a salad with cherry tomatoes and onions.

Conclusion

Through a strategic overhaul of its email marketing approach, Avocado Grill achieved remarkable growth in engagement metrics. This case underscores the importance of adapting strategies to audience needs and leveraging data-driven insights to drive success in email marketing campaigns.